we have emergency response vehicles, even some from california, that are headed out there and that have been out delivering meals to the most affected areas. we have been holding warming centers and purchasing supplies to get to people what they need right away. >> reporter: i am so proud because cbs is doing a telethon like this conducting this kind of telethon throughout many cities across the united states. >> we're thrilled and so grateful to the bay area for the responding with such generosity. it's fantastic. >> reporter: i want to throw out there my own personal contribution. at this particular time i want to invite any of you that are watching out there, if you can donate $500 or more, i will offer you personally a tour of our cbs 5 studios for four people, not only do you get a tour but i'll take you to kcbs radio, alice radio, live 105. you get to watch a newscast. at this time we are currently up to -- really? $50,000 since 6:00 this morning! frank and michelle, we have gathered 50,000 pledges so far. these donations going directly to the american red cross, who in turn will